Software solution for banks, retail chains, restaurants, etc.

Manzana Loyalty is solution №1 for efficient management of coalitional or mono-brand loyalty programs based on Microsoft Dynamics CRM. Manzana Loyalty integrates functionality of a number of flag Microsoft solutions - Microsoft Dynamics CRM, Microsoft SQL Server and Microsoft BizTalk Server. It makes Manzana Loyalty a highly efficient system of rewarding consumers of goods and services. The solution provides the immediate multi-channel possibility to accrue bonus balls, render discounts and rewards basing on consumers purchasing power.

Technologies

Manzana Loyalty solution is realized on basis of Microsoft software solutions and that is why Manzana Loyalty is a reliable and efficient system for managing loyalty programs. At the same time the use of Microsoft technologies makes the solution available to the wide range of retail organizations dealing with goods and services, financial services institutions and public catering companies. Partners of a loyalty program realized on Manzana Loyalty Solution don't have to invest a lot of finance into the system installation. Also the total cost of ownership (TCO) is rather low and includes the cost of support, necessary equipment, training, etc.

Industries

Software solutions used

Microsoft Dynamics CRM
Microsoft BizTalk Server
Microsoft SQL Server
Microsoft Office

Key advantages of solution

1. Consolidated base of loyalty program partners and their clients
2. Ability to realize an unlimited number of joint marketing actions with the loyalty program partners
   
3. Ability to effectuate mutual payment among loyalty program partners
   
4. Accounting of all relationship between loyalty program members and partners
   
5. Enhances schemes of registering new loyalty program members
   
6. Tracking of cross-market trends
   
7. Solution scaling in case of increase in the number of operations/partners
   
8. Flexibility and adaptability
   
9. Consumer demand analyzing mechanism for marketing departments and loyalty programs management
   
10. Integration with the existing IT infrastructure

Solution components

1. Loyalty program members management
   
2. Loyalty program partners management
   
3. Creation of bonus rules
   
4. Bonus balls and discounts calculation
   
5. Module of processing questionnaires and operations on them
   
6. Module of integration with POS software or processing module of partners
   
7. Module of mutual settlements between loyalty program partners
   
8. Module of rewarding loyalty program members
   
9. Storage of data on loyalty program members and their operations for further analyzing
   
10. Web interface - loyalty program members private web-pages
    
11. Immediate data reporting
    
12. Analytical data reporting

Manzana Loyalty Solution